https://thethaiger.com/travel/hotels/how-chiang-mai-is-becoming-thailands-new-mice-capital Chiang Mai, long celebrated for its rich culture, breathtaking landscapes, and laid-back charm, is quickly transforming into a powerful new player in Thailand’s MICE (Meetings, Incentives, Conferences, and Exhibitions)…

The Tourism Authority of Thailand launches “Chud Thai: Dressing the Nation in Heritage,” encouraging Thais to wear Chud Thai Phra Ratchaniyom. This initiative honours Queen Sirikit’s legacy, showcasing eight elegant styles that embody Thai pride, unity, and identity, with an exhibition at the Queen Sirikit Museum of Textiles.
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